Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

90% of users prefer to watch online content on mobile:Hotstar report

Roshan Dwivedi Published on : 23 February 2018

Hotstar, the OTT platform of Star India reports that affordable data charges are resulting in promising growth for OTT consumption in mobile with close to 90% of users preferring to watch online content on smartphones, tablets etc.

Hotstar report also claims an average user spends 2.5X more time watching content on mobile, than on the web.

Hotstar which was launched in 2015, is an online video streaming platform which competes with Netflix, Amazon Prime Video, Voot, etc. in India. Ajit Mohan, CEO, Hotstar, quoted, “Three years ago, most new data users would start with messaging, do a text search, move on to social platforms and a few braves ones would watch video on the mobile network. This pyramid has been completely inverted. In a world that does not fear data charges, a video is the first port of call for new data users”.

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.

Upcoming Webinar
April 25

8:00AM PST

Keep it Secure, Keep it Safe: Tips and Techniques to Protect Your Video Content

Streaming content security has quickly elevated to the number one priority across the industry. That’s because billions are being lost in live event revenue, such as sporting events,…...

Event Language: English
1 hour