OTT Revenue is one of the most lucrative revenue models for content creators as compared to any other content distribution models. OTT landscape is changing and giving the audience more control over when and where to watch content and … Continue reading
There is a cut-throat competition in the streaming industry and every business owner is fighting to gain maximum eyeballs for their respective streaming platform. As the fight intensifies, more and more platform owners are diversifying their monetization strategies to include … Continue reading
Advertisements are bringing new revolutions in the OTT sphere. Only recently, OTT giants like Netflix have announced their Ad-Supported plans, offering budget-friendly alternatives to their purely subscription-based plans. If we look at the statistics and forecasts, AVOD is predicted … Continue reading
As you are reading this blog, you are probably watching a funny cat video that just appeared on your Facebook feed. That’s VoD. People are consuming VoD content every minute, unaware of the fact that it’s VoD channel. As … Continue reading
FAST or Linear free ad-supported streaming is booming. 2020 has been the year of FAST and this trend is going to continue in 2021 as well. Big media giants ViacomCBS and Comcast have bought Pluto TV and Xumo, respectively, … Continue reading
2020 has been disruptive. The pandemic has closed businesses and changed the OTT content consumption dynamics in a significant way. It has especially caused a major impact on the TV industry- Lockdowns changed audience consumption habits and caused disruption … Continue reading
2020 undoubtedly has been a pivotal year for the OTT industry. From viewers consuming content under lockdown on video streaming platforms to physical events getting migrated to virtual platforms- 2020 has witnessed it all. As we wind up this … Continue reading
Due to the pandemic, connected TV usage among consumers has experienced a huge surge. However, many viewers are still struggling to find the correct content to stream, according to their preferences. This dilemma can be looked up by brand … Continue reading
We have entered an era where people spend more time online than they spend with their near and dear ones. The 21st-century online audience is constantly switching between different devices while expecting the most personalized experience. For advertisers and publishers, … Continue reading
If you have an online video platform, choosing an appropriate video ad server is one of the most crucial decisions you have to make, if you are serious about monetizing your content. That’s because the ad server will not … Continue reading