Nielsen - Latest updates on Nielsen

Marketers now exploring advertising options on video-on-demand content 10 January 2018

According to a senior Nielsen executive, US marketers are now warming to advertising on video on demand. Through Nielsen’s total audience framework, TV networks, marketers, and media planners measure TV ratings up to 180 days. The framework also measures across … Continue reading

Generation Z, millennials in the US increasingly use Subscription Video-On-Demand 20 July 2017

As per the 2017 Nielsen Total Audience Report, millennials who were at the beginning stages of their careers were found to have the lowest household incomes and were more likely to live in urban areas on rent hence were more … Continue reading

Millennials are a Distracted Audience – says Nielsen 16 March 2017

Millennials – currently the biggest US population – having grown alongside massive technology advancements and availability of media platforms, are in an intriguing territory with regard to media habits – says Nielsen. They watch television with the eyes glued on … Continue reading

US Viewers Set Pace for Global SVOD 09 September 2016

According to a recent research, US viewers are far ahead of other markets when it comes to consuming subscription video streaming services. More than half of US internet users subscribe to one or more of video streaming platform such as Netflix, Hulu … Continue reading

SVOD services have reached a 50% penetration rate in American TV households 22 July 2016

A quarterly study of audience viewing habits by The Nielsen Company said that for the first time on-demand subscription services have reached a 50% penetration rate in American TV households. According to Nielsen’s Total Audience Report Q1 2016, the use … Continue reading

SVOD most used by single independents (78%) 06 July 2016

While subscription VOD (SVOD) is used by 66% of millenials aged 18-34, it’s most used by single independents (78%) and least used by those who are starting a family (58%) according to recent research by Nielsen. Nielsen’s Total Audience Report … Continue reading

Streaming subscriptions has surpassed 50% of US-based audiences 04 July 2016

According to the Q1 2016 Nielsen Total Audience Report, streaming video increased over 20% in the past year. More people are now watching television through streaming services, as for the first time the number of people with streaming subscriptions has surpassed … Continue reading

Percentage of homes with access to both SVOD service and a DVR rose more than 4 points 30 June 2016

Streaming video subscriptions are now just as common in U.S. homes as digital video recorders, according to new research from Nielsen. Half of U.S. TV households had a subscription-based video on demand service such as Netflix, Hulu Plus or Amazon Prime in … Continue reading

Nielsen claims half of US households subscribe to VOD services 29 June 2016

According to a new report from Nielsen, that about half of all households in the US partake in subscription Video on Demand services like Netflix or Hulu. While that number was dangerously close to half back in February, it’s been solidified now. Television viewing habits … Continue reading

Vietnamese spend more time watching VOD 28 June 2016

According to a report released by Nielsen, 78% of digital consumers reported watching TV content and movies via video-on-demand platforms and 67% of VOD subscribers claimed to stream VOD content every day. YouTube (97%), Facebook (81%) and nhaccuatui.com (56%) were known as the … Continue reading