Ott Industry - Latest updates on Ott Industry
How to Acquire Subscribers for Your OTT Platform? 17 May 2021
Customer acquisition is the process of gaining new customers for your business or converting the existing prospects into new customers. If you own an OTT (Over-the-Top) platform and want to improve your customer acquisition rate, then read on. The … Continue reading
How The OTT Industry Can Benefit From Programmatic Advertising? 22 April 2021
Is your ad reaching your target audience? Do you feel it’s time-consuming having to negotiate with many advertisers? Do you feel frustrated having to fill up the spaces in your ad inventory? If you are a publisher or an advertiser, … Continue reading
‘Voot Select’ brings in international content for its diversified digital VOD users 18 March 2021
In less than a year of its launch in the OTT industry, Viacom 18’s Voot Select has captured 1 million subscribers. Voot Select stepped foot before the COVID-19 situation, while the virus kept everyone under a serious lockdown, it gave … Continue reading
Regional content may drive OTT consumption to 75% by 2021 06 December 2018
According to research, 75% of content will be consumed on OTT (Over-The-Top) platforms in 2021. The major driver of this growth will be regional content. OTT apps’ surge has made entertainment an activity where people spend most of their mobile … Continue reading
Unlock the potential of Distributed Ledger Technology in OTT industry 01 August 2018
The digital landscape is constantly evolving. Everyone is gushing over Blockchain’s Digital Ledger Technology (DLT) that has brought transformation in the way organizations conduct their business transactions in recent years. The “crypto craze” around is the result of the $600 … Continue reading
Player rules Polish OTT industry 13 April 2018
According to reports, TVN’s Player has acquired the top position in Poland both in terms of user numbers and average time spent on the platform. It is also the most used app in Poland. The report also highlighted that in … Continue reading
Indian OTT and entertainment industry created 2.36 million jobs in 2017 07 March 2018
According to a report, Indian OTT, entertainment and TV industry has created an approximately 2.36 million employment opportunity in 2017. The OTT industry, in particular, is showing positive trends and driving a compound annual growth rate of around 12% over … Continue reading
4K video, OTT broadband services to seriously affect traditional broadcast 14 July 2015
If there’s one thing we can be sure about with 4K ultra HD it’s that the resolution has become an absolutely popular medium for the OTT (over-the-top) community in video production. Amazon, Netflix and a number of Hollywood oriented … Continue reading
White Spaces : Exploring new dimensions for OTT in India 10 February 2015
India could soon have access to incredibly cheap high-speed wireless internet delivered over the last mile without wires, if a Microsoft project that taps unused wireless spectrum to provide free internet to rural regions receives Govt. clearance. Microsoft’s tech uses the unused buffer frequencies — “white … Continue reading
