We are witnessing the transition of the TV viewing experience from simply watching traditional cable or satellite TV from your couch to streaming on-demand videos on different apps, devices, and websites. Video has been unshackled from the family room to … Continue reading
Are you old enough to recall those days when you had to adjust your schedule around your favorite TV programs and movies? Or those times when you had to rent out a movie VCR from the local video store and … Continue reading
The traditional TV experience has undergone a great change with different ways people watch video content expanding across various devices, apps and websites. People are literally watching video content from anywhere and everywhere. Core technologies like IP, consumer demand and … Continue reading
More consumers are moving from traditional TV to video streaming platforms, hence advertising can no longer be targeted to the traditional TV audience. According to a recently published Nielsen Total Audience Report, adults between 18-24 watched 46% fewer hours of … Continue reading
According to a recent research by TNS Infratest, young population in Germany aged 14-19 and 20-29, consume more VOD services than traditional TV. The percentage of VOD service consumption among these age groups was at 41% and 34% respectively. YouTube and video … Continue reading
The media and entertainment industry is getting in its own way in the campaign to package content for a younger, OTT-friendly audience. Most companies are struggling due to their adherence to traditional TV business models, which impede the effect … Continue reading
As viewers gain access to newest forms of entertainment in the form of handheld devices, the traditional TV is drawing its ace in the form of Internet TV, or as the techies call it, IPTV. With IPTV you usually mean … Continue reading