The global OTT industry is growing fast creating endless opportunities for the businesses in this sector. To give you a glimpse, The global OTT market was valued at US $150.51 billion in 2021 and it is expected to surpass US … Continue reading
Online video consumption is rapidly expanding globally and becoming one of the most preferred modes of content consumption. Viewers are shifting to mobile and digital platforms for watching videos due to its convenience, anytime anywhere availability and flexibility. Thus, … Continue reading
Cloud Playout Solutions are gaining traction in the live streaming industry. Broadcasters, satellite companies, and businesses are competing to win market share with increase in their audience and reach, however, they are constrained by budgets. As a need of … Continue reading
To say that Ad Tech is super confusing would be the understatement of the century. Today’s Ad Tech landscape is far more comprehensive than what it was even a couple of years back. Statista predicts that 53% of global digital … Continue reading
The traditional broadcasting system needs a change. Linear TV has been the source of entertainment for a very long time, but with the medium of on-demand content rapidly rising, is there hope for the traditional broadcasting system to progress further … Continue reading
With the popularity of streaming services skyrocketing for the past few years, millennials have now devised a new way to enjoy premium VoD services at no cost- through password or credential sharing. Credentials sharing, which is happening unbeknown to the … Continue reading