YAY TV is a video streaming website that offers on-demand and live yoga sessions to users across all ages and skill levels. Starting from gentle breathing exercises like Pranayama to more technical Ashtanga Asanas, YaY TV is a complete repertoire of world-class level-driven yoga content. Backed by trained professionals in the field of yoga, the digital yoga studio lets users experience a vast library of more than 3000 Courses and Programs at a bare minimum monthly subscription. 

Headquartered in Paris, France, YAY TV approached Muvi to launch their state-of-the-art one-stop online Yoga streaming platform. Leveraging Muvi One, our end-to-end, feature-rich streaming service, YAY TV achieved their goal seamlessly and their digital fitness platform went live across website, Android App and iOS app seamlessly. 

YAY TV uses Muvi One powered website to stream both on-demand and live yoga sessions to users. Not only do they stream live sessions using our services, but they also manage the recording of all such yoga classes and stream them as on-demand videos to users.

Unique Features used / Customization / Integrations done:

1. UX/UI customization- YAY TV uses Muvi One’s UX/UI customization features to bring about several visual enhancement features on their website

2. Android App and iOS apps– YAY TV uses Muvi powered Android and iOS apps to stream on-demand and live fitness videos to end-users. The apps are loaded with features such as on-demand streaming, live streaming, theme-based pages for Yoga Asanas, fitness programs, dedicated pages for Yogis, etc.

3. Live streaming and live recording– YAY TV uses Muvi One’s live streaming feature to live stream yoga asanas to users across various playback devices like PCs, mobile phones, laptops and tablets. They also manage the live recording of such videos and publish them as on-demand sessions to users using Muvi’s services.

Monetization Methods and Options: 

YAY TV+ offers subscription plans to its users