Americans like TV on TV. They also prefer live TV, and more are relying exclusively on over-the-air TV. Those are some of the takeaways from Nielsen’s “Total Audience Report” for 2Q 2015.
In terms of watching TV on a TV, that would be versus using a TV-connected device like an OTT platform based dongle, a game console, a tablet, smartphone or PC, or listening to the radio. During weekdays in May, among people 18 and over, and between 6 a.m. and 6 p.m., TV accounted for “half of all media use,” the report said. Viewership rose above 60 percent during prime time to a peak of 68 percent at 2 a.m.
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