According to a recent study showcased by Gary Arlen on a TV technology Blog, the market is primed to watch the TV differently than the traditional means. Nearly two-third of Americans are currently using OTT and video on demand services such as Netflix and Amazon prime.
Some of the reasons for people cancelling their SVOD subscription are too many ads (reported by 27%), high price (25%), less content (20%) and technical problems (17%). This clearly provides content providers a lesson on what areas to work on and how to grab the market interest.
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