India’s biggest media house – Balaji Telefilms is all set to launch its new OTT platform ALT Balaji in the Q4 of 2017. The new video streaming platform is expected to have over 200 hours of content library at the time of launch, including curated Bollywood content.
The company has invested Rs. 21.6 Crore as of 30 September, 2016 in the digital business. ALT Balaji is housed under ALt Digital Media Entertainment and the service is expected to have a mix if subscription as well as premium ad-supported models.