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A Marketer’s Guide to Third Party Data in digital ads 13 January 2022

  Third party data is one of the most heard terms in today’s digital Ads market place. But, before diving deep into the exact definition and uses of the third-party data, let’s first discuss what is first party and second party data.   First Party Data First party data is a set of consumer data …

Using Digital Ads Data from TV to find your audience 29 December 2021

  A decade ago, TV ads meant buying a slot in between a popular program or a fixed time slot  and expecting your target audience to take note of  your brand at that exact time.  The entire game of showcasing Ads has now found its competitors – the web!  And from here the emergence of …

3 Must-know Features of the Best Ad Server 21 December 2021

  If you are looking forward to setting up an Ad network and skyrocket your revenue with digital ad campaigns, selecting an appropriate ad server will be your starting point. Best Ad Server is referred to as the foundation for companies that glide in the online advertising industry.   What is an Ad server? An …

Why Should I Opt for Geo Targeted Ads? 13 December 2021

  Geography plays a vital role in targeting a particular local market. It has opened several doors for advertisers to market their products in their preferred location. Geo targeted ads help focus on targeted audiences of a particular colony, town, state etc. It results in conveying relevant messages to the end-users and offers better return …

Top Digital Advertising Trends in 2021 15 November 2021

The global pandemic alongside driving innovations in technology also had a huge impact on advertising trends. As spend across social media platforms increased by 31% year on year in March 2021. Not surprisingly, the digital advertising industry has sky-rocketed as an impact of the pandemic. In this blog, we have compiled the digital advertising trends …

Top 5 Key Benefits Of Video Advertising 06 August 2021

  Advertisements are the backbone of most marketing practices.  It is considered as a heart for the core branding of any company or business, And in terms of forms, Video Ads have ruled the game and remains a top choice when it comes to advertising. People like to watch video ads instead of reading lengthy …

How to Create a Compelling Audio Ad? 09 June 2021

  According to Statista, the digital audio advertising space is anticipated to grow by more than 23.5% in 2021. A study commissioned by Pandora found that when audio ads were integrated with participants’ personal music playlists, these ads impacted long-term memory 49% better than radio, 36% better than television, and 29% better than mobile video …

Identify the best advertising model for your business: Here are 5 types 20 May 2021

  Ads play an important role in any kind of business. Whether it is creating brand awareness or persuading your audience to make a purchase, the right choice of ads can generate better revenue. As you search online, there are multiple types of advertising models available, but not all of them can serve your advertising …

Top 6 Tips For Better OTT Advertising 25 April 2021

  Is your ad revenue up to the mark? Are your online viewers skipping your ad the most instead of clicking on it? Is your ad becoming boring for your online viewers? The OTT platform is a great medium to host ads and earn from them. Since the popularity of the OTT players and streaming …

How The OTT Industry Can Benefit From Programmatic Advertising? 22 April 2021

Is your ad reaching your target audience? Do you feel it’s time-consuming having to negotiate with many advertisers? Do you feel frustrated having to fill up the spaces in your ad inventory? If you are a publisher or an advertiser, there is always one need in mind. For a publisher, having to fill up the …