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How to Create a Compelling Audio Ad? 09 June 2021

  According to Statista, the digital audio advertising space is anticipated to grow by more than 23.5% in 2021. A study commissioned by Pandora found that when audio ads were integrated with participants’ personal music playlists, these ads impacted long-term memory 49% better than radio, 36% better than television, and 29% better than mobile video …

Identify the best advertising model for your business: Here are 5 types 20 May 2021

  Ads play an important role in any kind of business. Whether it is creating brand awareness or persuading your audience to make a purchase, the right choice of ads can generate better revenue. As you search online, there are multiple types of advertising models available, but not all of them can serve your advertising …

Top 6 Tips For Better OTT Advertising 25 April 2021

  Is your ad revenue up to the mark? Are your online viewers skipping your ad the most instead of clicking on it? Is your ad becoming boring for your online viewers? The OTT platform is a great medium to host ads and earn from them. Since the popularity of the OTT players and streaming …

How The OTT Industry Can Benefit From Programmatic Advertising? 22 April 2021

Is your ad reaching your target audience? Do you feel it’s time-consuming having to negotiate with many advertisers? Do you feel frustrated having to fill up the spaces in your ad inventory? If you are a publisher or an advertiser, there is always one need in mind. For a publisher, having to fill up the …

A Guide to Display Ad Strategies: All you Need to Know 07 October 2020

  In our previous blog Getting to Know Display Ads: An Introduction, we had explained all about display ads- the definition, kinds of display ads, pros and cons and also the various benefits of deploying display ads for your business. In this blog, we will explain all the possible display ad strategies to create a …

How Does Retargeting Work? 25 August 2020

  Are you tired of visitors scrolling down your website, spending time on it, and yet leaving without buying your product or service? Well, you are not alone in this journey! Most buyers visiting websites for the first time are distracted and are not ready to buy. Data has it that 97% of people who …

The Ultimate Guide to Cross-Platform Advertising 30 July 2020

We have entered an era where people spend more time online than they spend with their near and dear ones. The 21st-century online audience is constantly switching between different devices while expecting the most personalized experience. For advertisers and publishers, it becomes increasingly important to maintain connectivity across all channels — and this can only …