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What is an Ad Server and How does it Work? 25 February 2021

  If you are part of the ad tech ecosystem, you clearly know that ad tech is more than trade between publishers and advertisers as showing relevant display ads in less than a thousand milliseconds is easier said than done. Here’s where the importance of an ad server comes into play. In the next few …

Ad Servers Vs Ad Networks, What’s the Difference? 08 December 2016

Browsing internet, watching videos or playing your favorite online mobile game, you see ads flashing everywhere. They are on every popular site you visit today and on every free trending app you download from the store. Not just websites, but advertising has spread its wings across devices; from your mobile phones to your Smart TV, …

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