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US ad spending on broadcast TV increases

According to a recent Nielsen report, ad spending on broadcast TVs with predominantly black audiences has increased by 255% between 2011 and 2015. African-American–themed shows dominate the small screen in recent broadcast season. Nielsen characterizes having more than 50% of black viewers. In the recent time period of 2014 to 2015, ad spends on programming with predominant black audience increased …

Online video to drive 4.4% jump in global ad spend in 2015

Online OTT video is now growing faster than any other digital channel, leading a 4.4 per cent uplift in global ad spend in 2015, that will be driven by advertisers pulling more budget from TV and broadcasters selling packages that include both OTT VoD and traditional TV spots, predicts ZenithOptimedia. The media agency’s annual forecast claims …

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