Adobe Primetime - Latest updates on Adobe Primetime

Adobe Enables Dynamic Ad Insertion Across Linear & OTT Streams 08 September 2016

Dynamic ad insertion is easier with OTT but is less prevalent across TV and VOD platforms. Seeing this, Adobe has enhanced its Primetime solution to boost dynamic ad insertion for live and linear TV streams. This capability by Adobe Primetime can either be … Continue reading

NBC Olympics & Microsoft to bring Live and On-Demand Streaming of Summer Olympics 03 August 2016

NBC Olympics taps Azure once again to bring live and on-demand Summer Olympic Games. The streaming will be available on any device including smartphones, tablets, PCs, connected TVs and gaming consoles. In order to deliver authentic streaming coverage and seamless … Continue reading