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Adobe Primetime - Latest updates on Adobe Primetime

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Adobe Enables Dynamic Ad Insertion Across Linear & OTT Streams

Dynamic ad insertion is easier with OTT but is less prevalent across TV and VOD platforms. Seeing this, Adobe has enhanced its Primetime solution to boost dynamic ad insertion for live and linear TV streams. This capability by Adobe Primetime can either be client-side (where ad serving tech exists in a consumer’s device) or can be server-side (where …

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NBC Olympics & Microsoft to bring Live and On-Demand Streaming of Summer Olympics

NBC Olympics taps Azure once again to bring live and on-demand Summer Olympic Games. The streaming will be available on any device including smartphones, tablets, PCs, connected TVs and gaming consoles. In order to deliver authentic streaming coverage and seamless online streaming to millions of viewers at scale, Microsoft has chosen Adobe Primetime Systems and …

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