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Roku to launch an OTT Advertising Measurement Service

Providing much relief to the baffled OTT marketers, Roku has come up with Roku Ad Insights that allows brands and agencies measure how effective their marketing is on OTT. The service which claims to work in four ways boasts a Reach Insights tool, which marketers can use to quantify their ad campaigns. There are Tune-In …

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Spending rising sharply for OTT ad Revenues

The traditional TV market is being outgrown by new advertising-supported OTT TV digital platforms. According to a new survey conducted by Tru Optik, the audience measurement and data management company focused on OTT, 62% of media-buying executives believe OTT ad spending will increase, 38% feel it will stay the same. Advertising revenue through premium TV …

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Facebook Q3 Revenues to Soar due to Streaming and Videos

Over last few years, video views on Facebook has taken up huge. Facebook has been trying to promote both user generated as well as advertising videos to gain the traction of streaming and videos. Due to the huge popularity of Facebook videos, brands are taking it seriously. General Motors, for example, launched its electric Chevy Bolt …

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