Providing much relief to the baffled OTT marketers, Roku has come up with Roku Ad Insights that allows brands and agencies measure how effective their marketing is on OTT. The service which claims to work in four ways boasts a Reach Insights tool, which marketers can use to quantify their ad campaigns. There are Tune-In …
Consumer demand for over-the-top (OTT) video is on all-time high, and Broadcasters and content owners are in a thrust to capitalize on this insatiable demand for anytime, anywhere video content. While there is a huge potential in OTT landscape, so are the challenges. As new companies enter the OTT space, the first challenge they are …
