Advertising Video On Demand - Latest updates on Advertising Video On Demand

Roku to launch an OTT Advertising Measurement Service 19 January 2018

Providing much relief to the baffled OTT marketers, Roku has come up with Roku Ad Insights that allows brands and agencies measure how effective their marketing is on OTT. The service which claims to work in four ways boasts a … Continue reading

SVOD Vs AVOD – What’s Better for Your business?? 18 November 2016

Consumer demand for over-the-top (OTT) video is on all-time high, and Broadcasters and content owners are in a thrust to capitalize on this insatiable demand for anytime, anywhere video content. While there is a huge potential in OTT landscape, so … Continue reading