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Digital pay-TV subscriber base reaches 1 billion

According to reports, China’s IPTV market has propelled digital pay-TV subscriber base in the Asia-Pacific region. The growth is certainly substantial although (video-on-demand) VOD platforms such as Netflix, Hulu, and Amazon Prime Video had three times the number of subscriptions than pay-TV services. The report also revealed that western Europe added eight OTT subscriptions for …

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India becomes the fastest growing market for Amazon Prime Video

Amazon names India as the fastest growing market for its online video streaming platform Prime Video. Amazon has acquired original Hindi content which has paid dividends. Currently, Prime Videos’ library boasts content in five regional languages. James Farrell, content head, Amazon Prime Video Asia Pacific, quoted, “We want to figure out how do we do …

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DreamWorks TV graces OTT platform via Amazon

DreamWorksTV has been launched on Amazon channels for Prime members which will see Prime members getting access to original shows from the Awesomeness-owned kids and family brand. DreamWorksTV boasts a whopping 3.7 million subscribers on YouTube and the Amazon Prime deal marks its debut as an OTT offering. On the OTT platform, DreamWorksTV will offer …

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Global OTT viewers prefer one access point for video streaming

If reports are to believed, global viewers, prefer one single access point instead of juggling among online video streaming platforms such as Netflix, Amazon Prime, Hulu, etc. The study also claims that 39% would prefer to have pay TV or free over-the-air viewing only, 24% would prefer pay TV and one SVOD service of choice, …

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Hulu & IFC Films sign multi-year agreement for narrative features

Hulu and IFC Films have inked a new deal by which the former gets the subscription to stream the current and future non-documentary, narrative films,  released by the latter once they finish their theatrical run. The deal which expands the relationship between Hulu and IFC Films also applies to the content released by IFC Films’ …

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Polish SVOD market transformed by Netflix, Showmax, and Amazon Prime

Polish internet users are quite catching up when it comes to online video consumption as 94% of Polish internet users watch long-form videos with 24% watching daily. According to study, users who watch videos on a daily basis are aged 15-24 (29%) and 25-34 (28%); and men represented more than women. Also, studies reveal that …

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Amazon India set to expand Prime program

Amazon India is all set to expand its Prime subscription service as a part of its customer retention strategy. It eyes to offer more than 25 million products in the Prime service at a delivery speed of one or two days. In addition, the company will invest more than INR 100 crore on expanding video …

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Airtel postpaid customers get 1-year Free Amazon Prime Membership

Amazon.com Inc. and Indian telecom giant Bharti Airtel have collaborated to provide free one-year subscription of Prime services to postpaid customers of Airtel. Customers of Airtel V-Fiber broadband can also avail the subscription. The partnership is sort of a strategic move from Amazon as it wants to rapidly penetrate the Indian market with the help …

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4K streaming, Augmented Reality, and other OTT trends in 2018

The year 2017 bade adieu in style with the sensational $52 billion acquisition of Fox by Disney. While the entertainment industry is yet to get past the historical event, 2018 has come up with more promises, bigger expectations and not certainly devoid of risks. The risk in terms of saturation, disinvestments by tiny players,  merger …

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Netflix dominates UK SVOD market

While Netflix and Amazon have not officially come up with territorial subscriber data, according to a report from the Broadcasters’ Audience Research Board, Netflix has a strong dominance over Amazon in UK SVOD market. However, Amazon registers a better growth rate of 34% than Netflix (22%). Apart from these two streaming giants, Now TV, the …

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