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Global Users spend 5 hours in watching videos per day 11 January 2018

According to a report straight from the CES event in Las Vegas, global media consumers spend 5 hours a day in consuming videos which are 20% of their waking life. The survey that included 8500 pay-TV and over-the-top (OTT) subscribers across the U.S., Europe, and Latin America in 2017, revealed that an average global viewer …

Indian OTT firms rely heavily on content ads 09 January 2018

Star India-owned Hotstar and Viacom 18’s Voot both have penetration into local and Western content and both monetize through advertising. While Hotstar boasts a ‘freemium’ subscription and advertising service, Voot has opted for an entirely ad-based model. This is the reason why the two have dominated the Indian OTT market base leaving Netflix and Amazon …

Apple TV to include Amazon Prime Video app 09 May 2017

Amazon’s streaming service may be available on Apple TV this summer. Currently users access Prime Video on Apple TV through AirPlay on another iOS device that has the app installed like an iPhone or iPad. Amazon and Apple have a history of competing interests in the media player and streaming services market given the fact …

59% Will Watch More OTT Services Over Christmas 12 December 2016

According to a latest research from subscription, billing and CRM specialist Paywizard, OTT subscriptions around the globe have increased from 25% to 45% in past 12 months and it expected to rise more during the Christmas time. The study also states that 30% of all consumers surveyed intend to subscribe to subscription OTT platforms such …

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