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5 benefits of Video on Demand over Traditional TV 11 July 2017

Are you old enough to recall those days when you had to adjust your schedule around your favorite TV programs and movies? Or those times when you had to rent out a movie VCR from the local video store and had to make a mental note to return it on the due date failing which …

Cord Cutters lean towards Netflix 07 July 2017

As reported by ComScore in April, the most popular streaming platform among cord cutters is Netflix with 75% of over-the-top enabled households subscribing to the SVOD service. As per the new data from ComScore, although Netflix is still the king among OTT viewers, Hulu is keeping viewers more engaged. MarketingCharts shared ComScore’s latest update that …

Amazon Prime aims to gain momentum on Prime day 05 July 2017

Amazon’s Prime day is to be on July 11 wherein Christmas in July sale is held for Prime members. The event starts at 8 pm Central time on July 10 and runs until the end of the day on July 11. Prime Day is aimed at growing Amazon’s Prime program that costs $99 a year. …

Get the lowdown on À la carte TV 27 June 2017

If you are a novice to the realm of video streaming and have bumped into the term “À la carte TV” while trying to cope with the visual clutter of the cyberspace amidst a ton of obscurities in the universe of “Over-the-top” (OTT) services and “video-on-demand” (VOD) don’t be dumbfounded because what you are about …

Streaming series captures a share of traditional television 22 June 2017

Web-based TV channels (streaming) represented 9% of their tracked episodes from June 2016 to June 2017, a rise of 5% for the 2015-2016 season. Data from online TV guide TVmaze, suggests that Netflix consists of the highest number of viewers favorite choices in video streaming programming. Amazon Prime is on the rise too, occupying second …

Cable usage on the decline, video streaming on the rise 12 June 2017

Internet users prefer streaming video than cable according to a new research conducted by CBS. According to a study by Fluent LLC based on cable and TV habits of internet users, 67% of people from all age groups used some form of video streaming like Hulu, Netflix or Amazon whereas only 61% had a cable …

Low-income customers to benefit from low Amazon Prime membership rates 12 June 2017

In an attempt to entice low-income Walmart shoppers, Amazon prime (video streaming service) monthly membership is being offered at a discounted rate for people who are given government assistance. So anyone with a valid electronic benefits card or food stamps will only have to pay $5.99 a month for a year. The typical Prime membership …

Amazon Prime Membership – Market research statistics 29 May 2017

Third-party companies, based on speculation have come up with some statistics on how many subscribers are there for the Prime membership program. Consumer Intelligence Research Partners (CIRP), an agency that has been studying Prime for years, in its recent report, shows that more users are enrolling after the introduction of a monthly Prime plan. As …

Subscription video on demand continues to rise in North America 26 May 2017

Subscription Video on Demand (SVOD) services continues to come in the way of traditional video entertainment in major markets worldwide. The North American market has been proven to offer innovative new offerings. It is estimated that North America will have 112 million SVOD subscribers that are exclusively for movie and TV services except sports by …

Amazon offering channels to viewers in addition to the streaming package 25 May 2017

Great news for Amazon Prime users. Users can add various channels to video streaming packages including Showtime. If you live in the US (not available in Canada yet) and you have Prime, to avail of the new channel options, users will have to subscribe to the channels meaning an additional payment of $8.99 per month …

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