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OTT adoption has increased by 12% in US since 2014 02 September 2016

A recent research has found out that the OTT VOD service providers such as Netflix, WWE Network and Hulu are the major drivers of higher broadband consumption among US viewers. Parks Associates announces that the adoption of OTT services has increased by 12% since Q2 2014 in the US. Number of available services and consumer awareness …

YouTube Red quickly gains 3% viewers in Pay TV market 02 September 2016

A recent survey states that Google’s YouTube Red subscription VOD service is attracting 3% viewers in the Pay TV market, keeping ahead of other newly launched VOD platforms such as Dish Network, CBS and Sony. Netflix remains on top having captured 54% of viewers, up from 49% in the last year. Second comes Amazon Prime having …

Amazon Prime Video Gains as SVOD momentum builds 25 August 2016

A recent Digital consumer survey highlights the growing base of transactional digital video consumers and digital media adaptor owners, together with the shift from traditional TV to OTT and VOD platforms. The study showcases the overlap between Netflix and other leading SVOD service providers, specially Amazon Prime in UK, USA and Germany. The survey found out that …

A deeper look at the future of OTT Video Streaming Market in Asia 12 August 2016

Asia, undoubtedly is a highly potential video streaming market. As with the booming technology and the internet penetration of 40.2%, it has peaked in $2,490 million revenue for the year 2016 and is expected to touch US $5,017 million by 2020. Let’s take a look deeper into the future of OTT TV and Video streaming …

Broadcasters to gain advantage with SVOD popularity 11 August 2016

According to a recent study showcased by Gary Arlen on a TV technology Blog, the market is primed to watch the TV differently than the traditional means. Nearly two-third of Americans are currently using OTT and video on demand services such as Netflix and Amazon prime. Some of the reasons for people cancelling their SVOD …

India: The next battleground for Amazon & Netflix 03 August 2016

OTT space in India has already been racing hot and is going to set a competition bar again with the launch of US-based Netflix this January. In a recent report by financial express, the battle is going to be intensified with the upcoming launch of Amazon’s online video service, which already is an established player. …

Amazon to launch Amazon Prime in India this year 26 July 2016

Amazon will launch Amazon Prime in India this year, reports now suggest that the company is investing is investing $300 million in creating original video content for Prime Video. This investment would be part of the $3 billion fresh funding for India announced by Amazon earlier this year. The company is reportedly in talks with Indian …

Poor USA homes use free to air TV, OTT video accelerating 26 July 2016

GfK’s 2016 Ownership and Trend Report shows 17% of US TV homes relying on broadcast only delivery up 2% from last year with another 6% using just OTT video from Netflix, Amazon Prime, Hulu, or YouTube who do not have traditional broadcast or pay TV reception at all. This was also up from 4% a …

SVOD services have reached a 50% penetration rate in American TV households 22 July 2016

A quarterly study of audience viewing habits by The Nielsen Company said that for the first time on-demand subscription services have reached a 50% penetration rate in American TV households. According to Nielsen’s Total Audience Report Q1 2016, the use of subscription-based services in the home has caught up to the number of households that …

The Future Of Traditional TV Looks Bleak, And It Shouldn’t Worry Us 28 August 2015

  The review of the BBC’s charter overseen by culture secretary John Whittingdale doesn’t just have important implications for one of the UK’s most iconic institutions, it is also a symptom of a broader phenomenon: the disruption of television by online video on demand content. The future for broadcasters might look bleak, but there are …

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