America - Latest updates on America
50% of US OTT homes subscribe to multiple services
Currently, more than half of American Over-the-Top (OTT) subscription households subscribe to multiple video streaming services. According to Parks Associates, this proportion was only 20% in 2014. The research claims that 81% of these multi-OTT homes use Netflix and any other additional service, or a combination of services such as Amazon or Hulu. Brett Sappington, …
Mobile screen usage becomes near mandate for American kids
According to Common Sense media, streaming on mobile screen has become ubiquitous for kids in the US, with 98% of children under 9 years of age using a mobile device. The penetration rate was only 52% in 2011, which rose to 75% in 2013, and now it’s a whopping 98%. 95% of children this age …
Streaming services preferred means of listening to music for Americans
Music streaming has become hugely popular in the U.S primarily due to convenience. Americans streamed 284.7 billion on-demand music streams (including video) in the first 6 months of 2017 as per Nielsen data. Assuming that 1,500 streams is the equivalent of 1 album then streaming sells far more “albums” than traditional music sales channels. Streaming …
Streaming causing more exposure to African music
Social media has made it super easy for African artistes to showcase their talents to the world which is great improvement from the past whereby it was literally like a battleground for musicians and their live bands competing against each other to get their socially conscious music across to the audience. Afrobeat has more opportunities …
One in Eight US homes now have broadband but no Cable
According to a recent study on cord-cutting by SNL Kagan, 13% of US homes, or one in eight, are equipped with broadband connections but do not subscribe to a traditional multi-channel video bundle. The total number of such homes has reached 15.4 million in the last year, up 2 million from 2015. The trend accelerated in the fourth …
North America Pay-TV subs to fall by 10 million 2012-2022
According to a Digital TV Research, the US and Canadian Pay TV markets are set to headwinds as the industry is hit by subscribers dropping services and a rise in on-pay homes. The research stated that Pay TV subs in North America will fall by 10 million from 112 million in the peak year of 2012 to …
US uses social media for TV discovery – Deloitte Survey
According to Deloitte’s 11th Digital Democracy Survey, almost half (49 %) of US consumers and nearly 60 % of generation Z, millennials and Generation X subscribe to at least one paid video streaming platform. However the survey notes that despite the growth of paid video streaming services, US consumers spend more time streaming video via free …
20% US pay-TV subs are dissatisfied with their service
According to a recent Parks Associates research, 20 % of US pay-TV subscribers say that they are dissatisfied with their pay-TV service, representing a 100 % increase since early 2013. One other report stataed that one third of pay TV subscribers are very satisfied with their service, a drop of 57 % who indicated very high satisfaction levels in 2013. …
US pay-TV sheds 795K subs in 2016
According to a recent study by the Leichtman Research Group (LRG), the largest pay-TV providers in the US, which represent about 95 % of the market have lost about 795,000 net video subscribers in the year 2016, as compared to a pro forma loss of some 445,000 subs in 2015. The top pay TV providers account for some 93.6 …
China to dominate 4K and 8K TV shipments by 2020
Even though Japanese makers are aggressively switching to 4K TV ranges, China will continue to dominate the market by 42% of all TVs in 2017 with 4K shipments, says a recent IHS Markit research. The analysts calculate that in 2016, more than 25 million 4K TVs were shipped in China and estimate the numbers to almost double by …
