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More Than Half of Americans subscribe to Netflix 20 March 2017

According to a recent Leichtman Research Group (LRG) research, Netflix has reached its penetration milestone in the home country. According to the research, some 82% of households in the United States either have Netflix, a DVR, or video-on-demand (VOD) service from a cable, telephone pay-TV provider or a satellite company. The research also found out that 30% of …

US ‘cord nils’ tripled to 22% in last five years 17 March 2017

According to a recent Diffusion Group (TDG) study, the number of US broadband households that do not subscribe to traditional pay TV service has almost tripled in the past five years since 2011. The figures of ‘cord nils’ in the US has come down from 8 million in 2011 to 22 million by the end of …

Millennials are a Distracted Audience – says Nielsen 16 March 2017

Millennials – currently the biggest US population – having grown alongside massive technology advancements and availability of media platforms, are in an intriguing territory with regard to media habits – says Nielsen. They watch television with the eyes glued on it, and they are still on the television while ads are playing but eyes glued …

Global IPTV Market to Generate $93.59 Bn Revenue by 2021 14 March 2017

According to a new report by Zion Market Research, the global IPTV market is expected to grow at a CAGR of around 18.01% to make USD 93.59 billion in 2021 from around USD 34.67 billion in 2015, between 2016 and 2021. The IPTV market is mainly driven by the increasing demand of high-definition (HD) channels and video …

Netflix And Hulu to Arrive on Nintendo Switch 14 March 2017

The recently launched Nintendo Switch did not come with any video streaming service at the time of its launch. However, in a recent interview with The Washington Post Nitendo America’s president Reggie Fils-Aime stated that these services are on the horizon and Nintendo is in talks with companies like Hulu, Netflix, and Amazon. “We’re talking to a …

Netflix usage in USA tops the DVR ownership 09 March 2017

According to Leichtman Research, USA adults now report having Netflix in their homes than  a DVR, for the very first time. According to the study, 54% US adults have Netflix, while some 53% have a DVR. In comparison, Netflix usage stood at just 28% in 2011 while DVR ownership was 44%. “Today, over 50% of households have …

British Streaming Service BritBox launches in U.S. 09 March 2017

BBC Worldwide has announced the launch of its subscription based OTT service – BritBox into the U.S. The service offers a large collection of British television series for U.S. users, many for the first time, at a monthly subscription cost of $6.99. The service will have a combination of programs that were earlier available to UK …

Amazon launches Bollywood SVOD in the U.S. 07 March 2017

Amazon channels recently announced launching a new SVOD called Heera – a curated Bollywood (Indian movies and TV series) collection for the U.S. audience. The new service will be available for 7 days free trial and will be charged at $5 a month, afterwords. The OTT service will offer movies, TV shows and kids content in Hindi, …

Advertising dollars to shift towards mobile video 27 February 2017

Mobile video is gearing up and even passing PC viewing swiftly. According to a recent report, Two-thirds of US consumers watch mobile video on a daily basis and looking at this shift, advertisers are preparing to shift ad dollars in response. According to AOL’s latest report, mobile video is neck to neck with the PC viewing, at …

HBO Now Passes 2 Million US Subs 14 February 2017

HBO has reportedly passed over 2 million household subscribers for its over the top service HBO Now in the US. According to the parent company Time Warner, “HBO is just as focused on reaching consumers abroad, with over-the-top lunches in Spain, Brazil and Argentina in 2016″. The partnership with Amazon has given a huge space for …

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