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Channel 4 predicts 50% of VoD inventory will be traded on demographic data by 2017
Channel 4 predicts that within two years as much as 50 per cent its advertising inventory on VoD (video-on-demand) will be traded based on demographically targeted information. Currently, around 15 per cent of its VoD ad sales are ‘big data-enhanced’. The statistics were shared in a new paper from GfK looking at how the broadcast industry …
Network Operators need to partner with OTTs to survive, says Thorsten Trapp of Tyntec
In a recent study by #mobilesquared, 80% of MNOs cite this as their most pressing concern. One third (33%) of mobile operators have seen up to a 10% decline in revenue, up from 21% of mobile operators in 2013. This rise in popularity of #ott services is driving down #arpu and consequently, operators are starting …
