Spotify, which is the leading music streaming service, is introducing an automated self-serve platform called Spotify Ad Studio that generates audio ads that are targeted to about 90 million users that listen to music with commercials for free. Spotify Ad Studio is in the beta version and is only for U.S advertisers. Advertisers first upload …
Gaana has started a platform called “Gaana Originals” for artists who want to promote non-film music Music artists will get mainstream reach so they can launch their original content at the same magnitude as film music. Gaana is attempting to revamp trends in music by creating this platform that goes beyond film-based music. Launch an …
Let’s say you have a large collection of on-demand audio content but aren’t sure about how to sell it. You learnt of audio streaming services but didn’t know how to launch one. If you thought of building your own platform, did you begin and backtrack right after? Was it the enormity of the entire process …
It’s amazing to see how technological improvements has helped shape the new digital era, from the early days of exchanging messages to where we now do “Live Video” instantly and easily within a matter of seconds! Content owners’ perspectives have also changed long way from hosting their videos on platforms like YouTube to now building, managing …
