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Role of Mobile Phones in the Future of TV

The traditional TV experience has undergone a great change with different ways people watch video content expanding across various devices, apps and websites. People are literally watching video content from anywhere and everywhere. Core technologies like IP, consumer demand and newer innovations like AR/VR are responsible for this transformation. It is estimated that a convergence …

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AR/VR headset market to reach 100m units

According to a recent data from International Data Corporation (IDC), new AR/VR device launches, expanding array of content for both consumer and enterprises, and lower price points will propel the augmented and virtual reality headset device market worldwide at a breakneck pace. The total AR & VR headset device shipments are set to reach 99.4 million …

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Australian VR market set to Rise

Sales of virtually reality (VR) headsets are off to a strong start in Australia having sold more than 200,000 units in 2016, according to a recent study by Telsyte. According to the AR & VR market study 2017, some 216,000 VR headsets sold in the calendar year 2016, with mobile VR taking up at some …

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AR more potential than VR – says Apple

In an interview with the UK newspaper, The Independent, Apple CEO Tim Cook stated that Augmented Reality (AR) is compatible to many apps as compared to Virtual Reality (VR). “I’m excited about augmented reality because unlike virtual reality which closes the world out, AR allows individuals to be present in the world but hopefully allows an improvement …

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Content Availability to lead 110mn VR Device Shipments by 2021

After having declared as a content-starved market, the virtual reality (VR) is going to experience a swath of new and compelling content choices, according to a recent ABI research. In its AR & VR devices report, ABI forecasts the total VR device shipments to reach 110 million mark by 2021. While Samsung Gear VR and Google …

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Europe Grows to now 300 VR Providers

According to a recent report, Europe’s virtual reality (VR) ecosystem grows to now having 300 VR provider companies. According to the Silicon Valley based The Venture Reality Fund, games are the most competitive VR space with companies such as nDreams (United Kingdom), CCP Games (Iceland), Resolution Games (Sweden) and Solfar Studios (Iceland). The user input technology, which …

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AR to be the ‘primary driver’ of VR/AR market by 2021

According to a new research, mobile augmented reality (AR) could be the primary driver of the virtual reality (VR) and AR market by 2021, which is going to be worth US$108 billion (€101 billion). According to Digi-Capital’s new Augmented/Virtual Reality Report – 2017, AR will account for some US$83 billion of the combined AR/VR market, VR …

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Immersive Video Technologies driving Enhanced Ad Engagement

According to a new research, Virtual reality (VR) and other immersive technologies are driving much better user engagement for video advertising. The study was conducted for immersive technologies including mobile virtual reality (VR), augmented reality (AR) and 360° video and found out that individuals engage more and pay greater attention on immersive advertising. The data of …

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VR headset revenues to hit $660 million mark

According to a recent Consumer Technology Association, the US Virtual Reality headset sales are set to reach 2.5 million units in 2017, 79% up from 2016. According to CTA’s latest ‘US Consumer Technology Sales and Forecasts’ report, virtual and augmented reality are growing at an exponential rate year on year and VR headset sales are set to …

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10 Big Trending Announcements from Video Streaming in 2016

Hey Guys..!! How are you all feeling letting a very interesting year go..? Nostalgic, is it? Every year we feel the same. However, 2016 has been a great year for us, video streamers. It has given us a lot to experiment and hope for in the next year to come. We’ve seen big announcements from …

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