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Australians are Happy to Pay for Online Content – Says a Report 25 January 2017

According to a new research by Roy Morgan Research, some 1.45 million Australians aged 14+ buy movies and TV shows downloaded online in an average three months period. In the last 12 months to September 2016, these downloaders spent some estimate of A$257 million (€182m) combined. Among the top five providers of Australia, Dodo’s customers are most likely …

Mobile Ads spending outlays TV in Australia 30 September 2016

According to eMarketer’s worldwide ad spending forecast, mobile ads spending will equals to 25.3% of the total media ad spending in Australia, amounting to $2.71 billion in 2016, whereas TV ads spending contributes to 24.2%, amounting $2.58 billion. Australia accounts for the highest smartphone and tablet penetration in the Asia-Pacific region and digital mobile ads had also shown high rate …

Australians use more SVOD than Foxtel 08 September 2016

According to a recent Roy Morgan Research, half of Australians now use paid television options, be it some extra channels to their linear TV or online streaming on demand or using a Connected TV, subscription VOD platforms have just overtook Foxtel’s Pay TV market. In just six months to August 2016, 9.8 million Australians, which is …

Australian telco Telstra sees 30% rise in traffic due to Video 22 August 2016

Telstra – Australia’s leading provider of internet & telecom services, experiences 30% rise in its video traffic in the last one year. The rise credits to changing viewing habits of Aussies’ towards streaming sports videos, movies and shows over internet rather than watching these content on a television. Some key Olympics moments such as Australia’s mens basketball …

SVOD to peak in Australia 22 August 2016

A recently released Media Consumer Survey states that 22% of Australians are unhesitantly willing would pay for subscription video streaming services. These numbers have grown tremendously from a base of zero in about last 18 months. The survey also states that “it is not that Aussies don’t like the idea of SVOD, its just that they are a …

Global Video Streaming Market to reach 70.05 billion by 2021, at a CAGR of 18.3% 12 August 2016

The ease and ability to integrate OTT solutions into the existing video streaming systems has led to exponential growth of video streaming market. It has been noted that APAC is growing at a higher rate than any other region. Australia and Singapore are two big countries to adopt this trend leveraging better technologies. There has …

Video on Demand in Hospitality Market to grow to USD 19.11 billion by 2021 22 July 2016

MarketsandMarkets forecasts the VOD in hospitality market to grow from USD 6.89 billion in 2016 to USD 19.11 billion by 2021, at a CAGR of 22.6%. OTT solutions can be integrated with existing video on demand systems so as to streamline the management of streaming VOD. The integration of over the top solution allow users to watch movies videos, …

Streaming to outstrip pay TV as Aussie SVOD services loom large 21 July 2016

Streaming subscriptions are set to outstrip pay TV subscriptions in Australia within three years. That’s the assessment of tech analyst firm Telsyte, which is predicting that the number of paid subscription video on demand (SVOD) services in Australia will more than double, from 1.9 million subscriptions in June 2016, up to 4.1 million in June …

Australian market nudging five million active Netflix Users 12 July 2016

Netflix is streaming ahead of the pack in the competitive Australian market nudging five million active users according to Roy Morgan research. Since launching locally in Australia last year it has booked 1,878,000 subscriptions in addition to paid, free trials, and special offers from third-party inclusions, the number of users is 4,950,000. Netflix is now …

5 million Australian households will be paying for online streaming by 2019 29 June 2016

Australians are keen for television and movies streaming over their internet connections with more than 5 million households expected to be subscribed to a service by 2019, which is half of its population. And some would even be willing to accept advertising, according to research firm Telsyte. About 4.1 million households could be paying a …

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