Amazon’s Self-Publishing programme – “Prime Video Direct” is all set to go with a new royalty-based payment structure in the US, effective from April 1. With this initiative, Amazon is striving to reward the content according to its quality & performance. Considering the customer engagement score, the new payment scheme will reward the highest performing …
Amazon Prime is reportedly considering to roll out a new video service that would be completely free and will be backed by an Ad-supported revenue model. The service will be outside of the Prime Video umbrella and subscribers will be able to access both the libraries in two different apps. Amazon is reportedly in talks …
According to UK based market research company – Report Buyer’s recent AVOD forecast, advertising expenditure in OTT content, otherwise called as Advertisement Video On Demand (AVOD) will double between 2017 and 2022. The Global AVOD Forecasts Report accounting for data from 138 countries, claims that total Ad expenses will reach $ 29 billion by 2022. …
German commercial broadcaster ProSiebenSat.1 and Discovery Communications are joining together to launch a premium entertainment streaming service in Germany. The AVOD service will be available on the existing ProSiebenSat.1 7TV brand digital platform and app. They aim at bringing content to fans across all screens and new opportunities for advertisers to reach viewers. The service …
