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AVOD - Latest updates on AVOD

European SVOD market to boom by 2022 14 February 2018

As per reports, European SVOD market to hit $6.8 billion mark in 2022, up from $3.9 billion in 2017. The primary factors contributing to this humongous growth are the growing prominence of OTT players such as Netflix, Amazon Prime etc. With the debut of international OTT services such as HBO, Showmax, etc. and the local …

ZEEL’s VoD platform set to launch in Feb 22 January 2018

ZEEL’s (Video-on-Demand) VoD platform ZEE5 is all set to be launched in February. Speaking of the Q3 results, the company quoted that the digital platforms are driving incremental video consumption which represents another growth opportunity for content monetization. ZEE5 will substitute the existing subscription and ad-based platforms Ditto TV and OZEE and the subscribers of …

OTT ‘2017 – A look back 29 December 2017

The year 2017 has been witness to key trends and major industry movements for the Over-the-Top (OTT) industry. Globally, we have seen staggering numbers in terms of industry growth and forecast. We saw growth of cord-cutting, live streaming and the advent of new trends such as public binging, original content production, platform hybridization, etc. According …

Amazon to roll out new AVOD service 17 November 2017

Amazon Prime is reportedly considering to roll out a new video service that would be completely free and will be backed by an Ad-supported revenue model.  The service will be outside of the Prime Video umbrella and subscribers will be able to access both the libraries in two different apps. Amazon is reportedly in talks …

Ad expenses in AVOD to double by 2022 – Report Buyer 10 November 2017

According to UK based market research company – Report Buyer’s recent AVOD forecast, advertising expenditure in OTT content, otherwise called as Advertisement Video On Demand (AVOD) will double between 2017 and 2022. The Global AVOD Forecasts Report accounting for data from 138 countries, claims that total Ad expenses will reach $ 29 billion by 2022. …

Pay TV providers adopting new ways to meet increasing OTT demand 27 October 2017

According to a survey conducted by Amdocs, a global software a, d services provider, Pay TV providers are responding to market trends by adopting new ways to expand their offerings. The survey reveals that 82 % of Pay TV providers recognize that consumers are increasingly expressing a preference for on-demand content in a rapid shift …

Over the next five years, OTT TV and film revs to reach $83bn 04 October 2017

According to a study from Digital TV Research, online TV episode and movie revenues for the leading 138 countries are going to hit $83 billion in 2022, which is more than twice of the $37 billion recorded in 2016. The new Global OTT TV & Video Forecasts report also suggests that Over the Top (OTT) …

Mobile Video Streaming set to rule TV in the Future 25 July 2017

We are witnessing the transition of the TV viewing experience from simply watching traditional cable or satellite TV from your couch to streaming on-demand videos on different apps, devices, and websites. Video has been unshackled from the family room to the train stations, coffee shops, malls, departmental stores, etc. People are literally streaming videos from …

OTT devices and services market expected to reach $165.13 billion by 2025 25 July 2017

As per a new report by Grand View Research, Inc, the global (over-the-top) OTT services market is estimated to reach upto US $165.13 billion by 2025. The increasing penetration of mobile devices including smartphones and tablets and technological advancements in consumer electronics devices like smart TVs are factors that are expected to propel the OTT …

TTV to launch AI powered OTT service and app 30 May 2017

Taiwan Television Enterprise (TTV) is collaborating with 8sian Media’s NEXT.TV for offering a first of its kind AI-enabled online video service and app which will be offered for free to users for a more engaging and interactive experience. 8sian which is a global provider of cloud-based video platform and advertising solutions and is one of …

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