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AVOD - Latest updates on AVOD

Ad expenses in AVOD to double by 2022 – Report Buyer 10 November 2017

According to UK based market research company – Report Buyer’s recent AVOD forecast, advertising expenditure in OTT content, otherwise called as Advertisement Video On Demand (AVOD) will double between 2017 and 2022. The Global AVOD Forecasts Report accounting for data from 138 countries, claims that total Ad expenses will reach $ 29 billion by 2022. …

Pay TV providers adopting new ways to meet increasing OTT demand 27 October 2017

According to a survey conducted by Amdocs, a global software a, d services provider, Pay TV providers are responding to market trends by adopting new ways to expand their offerings. The survey reveals that 82 % of Pay TV providers recognize that consumers are increasingly expressing a preference for on-demand content in a rapid shift …

Over the next five years, OTT TV and film revs to reach $83bn 04 October 2017

According to a study from Digital TV Research, online TV episode and movie revenues for the leading 138 countries are going to hit $83 billion in 2022, which is more than twice of the $37 billion recorded in 2016. The new Global OTT TV & Video Forecasts report also suggests that Over the Top (OTT) …

Mobile Video Streaming set to rule TV in the Future 25 July 2017

We are witnessing the transition of the TV viewing experience from simply watching traditional cable or satellite TV from your couch to streaming on-demand videos on different apps, devices, and websites. Video has been unshackled from the family room to the train stations, coffee shops, malls, departmental stores, etc. People are literally streaming videos from …

OTT devices and services market expected to reach $165.13 billion by 2025 25 July 2017

As per a new report by Grand View Research, Inc, the global (over-the-top) OTT services market is estimated to reach upto US $165.13 billion by 2025. The increasing penetration of mobile devices including smartphones and tablets and technological advancements in consumer electronics devices like smart TVs are factors that are expected to propel the OTT …

TTV to launch AI powered OTT service and app 30 May 2017

Taiwan Television Enterprise (TTV) is collaborating with 8sian Media’s NEXT.TV for offering a first of its kind AI-enabled online video service and app which will be offered for free to users for a more engaging and interactive experience. 8sian which is a global provider of cloud-based video platform and advertising solutions and is one of …

Demand for long and short-form content drives VOD growth to $77bn by 2024 26 May 2017

According to Ameri Research, superb demand for programming in various forms and lengths is going to be a big contributor driving video-on-demand (VOD) market growth making the market worth to be $77.7 billion over the next seven years. Worldwide media consumption occurring in digital formats has had a snowballing effect on the number of digital …

Infographic: Key components to launch your OTT platform. 18 May 2017

It’s amazing to see how technological improvements has helped shape the new digital era, from the early days of exchanging messages to where we now do “Live Video” instantly and easily within a matter of seconds! Content owners’ perspectives have also changed long way from hosting their videos on platforms like YouTube to now building, managing …

VOD included in Pluto TV’s OTT Mix 18 May 2017

Pluto TV is adding on to its linear-style OTT offering a free ad-based VOD service which will include movies and TV shows from partners like Lionsgate, MGM and Warner Bros. This will bring it to closer competition with on-demand services like Crackle, TubiTV and Vudu. The catalog will initially include titles such as MGM’s Silence …

$20 million raised by Tubi TV as fresh funds 10 May 2017

Tubi TV, a multi-platform AVOD service has announced that they have raised $20 million as funds from Jump Capital along with the help of their existing investor partners Foundation Capital, who were responsible for Tubi TV’s Series A round. This new round of funding will be used as a measure to expand its “premium” OTT …

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