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AVOD - Latest updates on AVOD

How to Win your OTT Audience? 26 October 2016

Hola Guys! We have covered the “10 Tips for Selecting the Right Video Streaming Platform” in our last blog and we’re happy you guys have enjoyed it so much. And now that you know what all you need while launching … Continue reading

Vudu Tries Out Ad-Supported Video Streaming 24 October 2016

Walmart’s video streaming service Vudu, which is priced on a transaction and subscription based offering, rolls out a new on-demand service named Vudu Movies. The service will be rolled out free backed by a an ad-supported model. The service launches … Continue reading

Consumers Prefer AVOD than SVOD: Research 07 October 2016

According to a recent survey from Hub Entertainment Research, when it comes to online videos, consumers prefer watching ads rather than paying for an SVOD service. The research states that majority of online TV consumers, as much as 53% say they … Continue reading

One-fifth of US marketers plan to invest in Live Stream Video Ads 12 August 2016

According to an August 2016 research, about one-fifth of US media decision makers are planning to invest in live video streaming platform ads over next six months. Overall, digital video advertising will continue to grow particularly with social media channels … Continue reading

Hulu turns free, Yahoo View to take over the ad-supported video platform 10 August 2016

Hulu, world’s popular vod platform has announced that soon it will be shifting its ad supported free TV streaming to a new Yahoo offering Yahoo View. The new vod service will replicate the content available to Hulu’s non-subscription viewers and … Continue reading

Advertising-based OTT video-on-demand is driving OTT growth 28 July 2016

Advertising-based OTT video-on-demand is seeing significant growth and attracting more attention than subscription OTT video, according to Joachim Stephan, senior partner and managing director, The Boston Consulting Group. Increase in video consumption by consumers is going to non-linear online and … Continue reading

OTT TV and video revenues in Western Europe will reach USD 14.64 billion in 2021 15 July 2016

OTT TV and video revenues in Western Europe are expected to more than double between 2015 and 2021, though the growth rates between the countries will vary widely, according to the latest report from Digital TV Researchy, looking at 17 … Continue reading

Who will win the online video monetization battle? 23 June 2016

Online videos can be tough to monetize and as such there is an ongoing debate between publishers about the merits of Ad based services (otherwise known as )AVOD as opposed to SVOD (subscription-based video services). While the popularity of YouTube and … Continue reading

YouTube RED launches in Australia 23 May 2016

YouTube Red is now available in Australia. One can get ad-free content, stream videos offline and easily access other features without stopping the video. YouTube Red also provides an access to exclusive YouTube Original content from some of the site’s … Continue reading