Netflix recently agreed to a deal with Baidu’s iQiyi – a top video portal in China with nearly 500 million monthly viewers to give its programming a presence on Chinese soil. For now, though, Netflix is focused on closing similar distribution deals for Mainland China. It previously licensed out ‘House of Cards’ to video service Sohu, before regulators pulled …
According to a recent Futuresource study, subscription video-on-demand (SVOD) is becoming a force in China, in spite of piracy being rife in the country. The major drivers are a combination of demand from younger viewers and the fight for consumers between heavyweight Chinese SVOD companies such as Baidu, Alibaba and Tencent. Alibaba acquired the SVOD service – Youku Tudou …
iResearch, the online video market in China has grown at a CAGR of over 70% since 2013 to become a RMB 14 billion ($1.8 billion) market by the end of 2015. One of the key factors driving the online video market in China include internet penetration, which has increased from 35% of the population in …
