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BIGFlix partners with Atrium TV to include original programming

Anil Ambani-led Reliance Entertainment’s video-on-demand platform BIGFLIX has entered into a content partnership agreement with Atrium TV. With this deal, BIGFLIX will exclusively stream Atrium’s drama series in future. Atrium TV is a new content commissioning club, founded by former Sony chairman Sir Howard Stringer and DRG chairman Jeremy Fox. It sources high-end drama series …

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Reliance Entertainment’s BigFlix gets a makeover

Reliance Entertainment’s BigFlix gets a major make-over to become the India’s first multilingual and multi-device HD movie platform. BigFlix seamlessly integrates diversity and entertainment by providing unlimited regional content across a number of platforms, while maintaining a smooth and clean user experience across the board. BigFlix will have over 2000 HD movies in nine Indian languages to …

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VoD – Moving Beyond The Traditional

With the new government talking about implementing e-governance, India has started using digital and social media as the primary mode of communication. Hence it is expected that new technologies would now achieve mainstream adoption faster. The Indian government backed up by private players, has started implementing better infrastructure in place, TRAI has increased the minimum …

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