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How to Acquire Subscribers for Your OTT Platform? 17 May 2021

  Customer acquisition is the process of gaining new customers for your business or converting the existing prospects into new customers. If you own an OTT (Over-the-Top) platform and want to improve your customer acquisition rate, then read on.  The OTT industry has gained momentum over the past years with the rising number of OTT …

How to Avoid Subscription Churn? 23 April 2021

  Subscription churn is the rate at which a subscription company loses its subscribers. Starting from small to the leading OTT platforms, subscription churn happens to almost all digital service providers- more or less! A recent statistics says that the U.S. companies lose over US$ 135 Billion per year on an average due to the …

What Automated Billing System Really Means? 20 April 2021

  Automated billing system has become an integral part of most digital stores since the past decade. An automated billing system automates the generation of invoices and other billing related activities. With the growing number of OTT (Over the Top) users such as Netflix, Hotstar, Spotify, and others, subscription-based payments are gaining traction world-wide. A …

Best SaaS Billing Practices that keep your Business Growing 08 October 2020

  Unlike the past, the approach to software delivery is no more a “one-time purchase” affair! An increasing number of companies in the technology industry have realized that scaling a SaaS business without a consumption-based billing platform is almost impossible. Rather than selling single units, shifting towards a recurring billing model is garnering more opportunities and …

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