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Movie Theatre vs OTT: The Curious Case of SVOD Originals

Last year, when Netflix was participating in Cannes Film Festival with its action-adventure film Okja which got 4-minutes of standing ovation after the screening, little did it know that it will be ruled out of the film festival the next year. The Cannes officials were pretty clear in their stand which reads “Any film that …

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VOXI offers free data for Netflix and Apple Music

VOXI, as part of its SIM-only deal, is offering free video and music data passes for six months. The deal is only meant for user aged 25 or below. The Music Pass which costs  £5 a month can be used to play music on Spotify, TIDAL, Deezer, Napster, SoundCloud, Amazon Music Unlimited, and Prime Music. …

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OTT ‘2017 – A look back

The year 2017 has been witness to key trends and major industry movements for the Over-the-Top (OTT) industry. Globally, we have seen staggering numbers in terms of industry growth and forecast. We saw growth of cord-cutting, live streaming and the advent of new trends such as public binging, original content production, platform hybridization, etc. According …

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Public binge-watching trends up

A recent study by Netflix reveals that 67% of users are comfortable watching their shows in public, even if it creates social awkwardness. Also, 37% admit to watching at work and 12% are willing to watch even in a public restroom. That’s how important mobile access has become for bingers while on-the-go. Although it might …

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Binge viewing in the US increasing

As per research from the Diffusion Group, binge viewing in the US is increasingly becoming universal, with 9 in 10 adult broadband users in the country bingeing at least occasionally. The analysis further categorizes three groups of adult broadband users (ABUS) in terms of their binge-viewing habits and includes the following: >> heavy bingers who …

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