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Consumers continue to move away from Pay TV 06 October 2017

According to a Q2 2017 study by TiVo, more than 85% of cord-cutters felt that pay TV services were too expensive. Cost was one of the main reasons they chose to cancel their cable or satellite service. Apart from price, respondents also cancelled their pay TV service since they are using an internet streaming service …

60% of Hulu viewers opt for binge watching 04 October 2017

Hulu’s latest Insights study delves into Hulu users viewing habits. Some of the findings from the study were: 60% liked to watch multiple episodes of a series in one sitting. 8% watch an entire season or series in one day leaving 32% of viewers watching episodes on a week-to-week basis. 66% of viewing for each …

10 tips for a successful Video Subscription Business 28 August 2017

With the explosive growth of Over the Top (OTT) meaning video delivery over the internet, it is headed towards overtaking traditional linear TV. Increasingly, businesses and individuals are hopping on to the OTT bandwagon. Let’s say you own rights to a collection of songs from different genres or may be a huge library of movies, …

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