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Indian OTT sector to clock US$5BN mark by 2023

According to a report from the Boston Consulting Group (BCG), Indian over-the-top (OTT) market will reach US$5 billion by 2023, up from $0.5 billion in 2018, with monetization models such as Subscription Video-on-Demand (SVOD), Advertising Video-on-Demand (AVOD), and Transactional Video-on-Demand (TVOD) set to flourish. By 2023, nearly half of the estimated 650 million Internet users …

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US OTT is worth $25 billion in 2016

According to a recent research by the Boston Consulting Group, the over-the-top video streaming services are expected to grow by $25 billion in annual revenues in 2016. Though this accounts to just 5% of the total global industry, OTT is growing at 20% annually, winning over traditional TV. The research said, the impact of OTT purely depends …

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