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Cabletelevision Advertising Bureau - Latest updates on Cabletelevision Advertising Bureau

Video Streamers are pushing Cable TV out of the game

Cabletelevision Advertising Bureau claims that as much as 40% of TV-rating declines in the third and fourth quarters were attributable to video streaming services. The news comes as TV viewing has declined by an estimated 10% from a year previously in the third quarter, and by 9% for the fourth quarter year-over-year, according to the Journal, …

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