According to research reports, around 30 percent of the country’s online population are willing to watch SVoD content. An estimated 13.6 million French consumers (aged 6+) have watched SVoD content, up by 10 percentage points since December 2017. The report further states that eight out of ten SVoD users access their subscription services on a …
Streaming video use becomes common with more paid subscribers. According to eMarketer’s latest forecast of digital video usage in France, this year, almost half of France’s internet users (49.7%) and 38.7% of the overall population will access streaming video services (OTT content) at least once a month. More than half (55.4%) of France’s OTT video …
