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French audience prefer SVoD content

According to research reports, around 30 percent of the country’s online population are willing to watch SVoD content. An estimated 13.6 million French consumers (aged 6+) have watched SVoD content, up by 10 percentage points since December 2017.  The report further states that eight out of ten SVoD users access their subscription services on a …

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OTT Video viewed by almost half of France’s internet users

Streaming video use becomes common with more paid subscribers. According to eMarketer’s latest forecast of digital video usage in France, this year, almost half of France’s internet users (49.7%) and 38.7% of the overall population will access streaming video services (OTT content) at least once a month. More than half (55.4%) of France’s OTT video …

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