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Get the lowdown on À la carte TV 27 June 2017

If you are a novice to the realm of video streaming and have bumped into the term “À la carte TV” while trying to cope with the visual clutter of the cyberspace amidst a ton of obscurities in the universe of “Over-the-top” (OTT) services and “video-on-demand” (VOD) don’t be dumbfounded because what you are about …

Spending rising sharply for OTT ad Revenues 25 May 2017

The traditional TV market is being outgrown by new advertising-supported OTT TV digital platforms. According to a new survey conducted by Tru Optik, the audience measurement and data management company focused on OTT, 62% of media-buying executives believe OTT ad spending will increase, 38% feel it will stay the same. Advertising revenue through premium TV …

Distribution for Youtube TV, Hulu, other OTT Services to be done by CBS and Affiliates 11 May 2017

CBS is expanding distribution of its network programming content on OTT services like YouTube, Hulu and CBS All Access. Access to new and emerging digital distribution platforms enables viewers to access their favorite local programs as well as hit CBS programs says Chris Cornelius, chairman of the Affiliates Board and VP of Morgan Murphy Media …

63% US broadband homes subscribe to OTT 28 October 2016

Parks Associates has released its list of top 10 OTT services of the year, based on the number of subscribers. No doubt, Netflix remains on top in charts but, to much surprise services such as Sling TV, Showtime, and CBS have emerged in the list over the past year. Here is the raking in order: …

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