Channel 4 - Latest updates on Channel 4
Unlimited video streaming that won’t consume data to be offered by Three 07 July 2017
Three will be the first mobile operator in the UK to allow users to stream video on mobile phones across its network without any data cost. With its Go Binge plan that will enable unlimited music streaming and video streaming … Continue reading
Channel 4 brings ads with personalized audio Ads 26 April 2017
Channel 4 has introduced a new ad format to video-on-demand service All 4 that enables advertisers to incorporate the individual name of the viewer into the audio of their ads. The technology uses first party data from Channel 4’s database … Continue reading
VOD is 20% cheaper than YouTube: Channel 4 study 23 March 2017
According to a recent research by Channel 4, effective cost per thousand views on broadcaster VOD platforms is far cheaper than the equivalent cost for YouTube or Facebook. The true cost of broadcaster VOD services is in fact just a third of … Continue reading
Channel 4 predicts 50% of VoD inventory will be traded on demographic data by 2017 01 April 2015
Channel 4 predicts that within two years as much as 50 per cent its advertising inventory on VoD (video-on-demand) will be traded based on demographically targeted information. Currently, around 15 per cent of its VoD ad sales are ‘big data-enhanced’. The … Continue reading
