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Unlimited video streaming that won’t consume data to be offered by Three

Three will be the first mobile operator in the UK to allow users to stream video on mobile phones across its network without any data cost. With its Go Binge plan that will enable unlimited music streaming and video streaming without using any data. It is collaborating with Netflix and TVPlayer which is a service …

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Channel 4 brings ads with personalized audio Ads

Channel 4 has introduced a new ad format to video-on-demand service All 4 that enables advertisers to incorporate the individual name of the viewer into the audio of their ads.  The technology uses first party data from Channel 4’s database of 15 million users. David Amodio, digital and creative leader at Channel 4, said: “The …

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VOD is 20% cheaper than YouTube: Channel 4 study

According to a recent research by Channel 4, effective cost per thousand views on broadcaster VOD platforms is far cheaper than the equivalent cost for YouTube or Facebook. The true cost of  broadcaster VOD services is in fact just a third of the cost of Facebook. The research also found out that the broadcaster video on demand …

Channel 4 predicts 50% of VoD inventory will be traded on demographic data by 2017

Channel 4 predicts that within two years as much as 50 per cent its advertising inventory on VoD (video-on-demand) will be traded based on demographically targeted information. Currently, around 15 per cent of its VoD ad sales are ‘big data-enhanced’. The statistics were shared in a new paper from GfK looking at how the broadcast industry …

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