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Chromecast leads OTT video streaming with 35%, Apple at 20%

Sales of Google’s Chromecast dongles have crossed Apple’s. The market share of the Google product is 35% while Apple’s share has fallen from 28% in 2014 to 20% in 2015. Roku and Amazon, the other popular streaming devices are at a joint 3rd place having 15% of the OTT market share. In total, around 42 …

U.S. Connected-TV Penetration Passes 50%

About 56% of all U.S. homes have at least one TV set connected to the Internet via a gaming console, a Blu-ray player, a smart TV or through a stand-alone player such as a Chromecast adapter, Roku, Apple TV, or Amazon Fire TV device, Leichtman Research Group found in a new survey. That’s up from 44% …

Smarter ‘Dumb’ TVs Will Drive OTT Adoption

Smart TVs may be limited by clunky UIs, but “dumb” TVs are getting smarter all the time. And thanks to connected game consoles and media streamers like Chromecast and Roku, those not-so-dumb TVs are set to drive a major surge in adoption of over-the-top video services. A new report by Juniper Research predicts that subscriber …

Chromecast surpasses Apple TV in Video Streaming Market

A new report by The Wall Street Journal indicates that Chromecast has surpassed Apple TV in video streaming, to become the second most popular streaming device in United States. Market research company, Parks Associates was responsible for the survey, that covered a span of 10,000 homes in United States. Each home had a broadband internet connection, with the …

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