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Linear OTT & Ad Based Streaming Model: The Ideal Match in 2021 05 May 2021

The traditional broadcasting system needs a change. Linear TV has been the source of entertainment for a very long time, but with the medium of on-demand content rapidly rising, is there hope for the traditional broadcasting system to progress further in 2021? Another factor that impacts Linear TV is the advertising medium. Brands spend huge …

How Automated Scheduling can Help Playout Management? 03 March 2021

The process of the broadcast scheduling workflow can be quite complicated and it tends to  increase with more number of feeds, and integration with ad schedules for each feed, etc. this is a manual process requiring additional number of people and additional infrastructure. Here’s where automated scheduling can help organizations. But first, let’s understand the …

Features of a Best-in-Class Cloud Playout Solution 29 September 2020

  The need to move to a more software-centric platform for broadcasters is rapidly gaining pace. With the proliferation of VoD services, broadcasters have started to adopt cloud playout solutions to launch their online TV channels instantly and broadcast content 24X7. But when it comes to choosing a best-in-class cloud playout solution, some basic features …

Why Should Broadcasters Adopt Cloud Playout Solutions? 24 July 2020

  The need to move to a more software-centric platform for broadcasters has never been greater. With the rapid proliferation of VoD services, broadcasters have come under tremendous pressure to transform their services into a more agile, flexible, technology-friendly, and cost-effective one. This is the reason why broadcasters have started adopting cloud playout solutions to …

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