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NATPE: US viewers flocking to streaming

A new study from NATPE and CEA says that over 70% of US consumers have streamed full-length TV shows in the past six months with Netflix the category leader. Comedy was top among Millennials and 57% of those surveyed in that demo said Netflix was their first choice for comedy. The SVOD subs are also more positive …

Laughter track

The content that people watch on YouTube and other online video streaming platforms, viewing is so driven by comedy. It’s not half-hours, it’s clips, but it’s interesting for the comedy world. Netflix is also opening up opportunities for comedy genre. There is definitely an appetite at the SVOD services to use comedy to reach a young …

Digital Players Grab 20% Of TV Households

Digital streaming media players like Apple TV, Roku and Chromecast now account for 20% total share of all U.S. TV households in 2014. Now digital media players are seen as an alternative to existing pay TV packages. When it comes to regular use, Netflix tops all three major devices in entertainment category. Movies are big …

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