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Rentrak, comScore, Nielsen chart OTT video audience trends

As more consumers are viewing online video streaming services like Amazon, Hulu and Netflix on their TV screens, mobile smartphones or tablets, the question becomes: What are users’ viewing behaviors? Online audience measurement firms including comScore, Rentrak and Nielsen are sizing up what audiences are watching and how they are engaging with their content across platforms. …

Yahoo Bets on TV-Style Comedies to Grow Its Video Business

Yahoo’s U.S. video audience at that point was at 44.9 million unique monthly desktop users, up 2.7% from the year before, according to comScore. It wasn’t exactly languishing — but Wall Street was champing at the bit for Yahoo to show growth in the fast-growing video streaming service sector, as overall ad revenue continued to …

Infograph : Multi-Platform Viewing in the US has gone up, claims Comscore

As fewer people are tuning into linear TV, more of then are getting their viewing fix online, whether it’s watching the same TV content online via services like Hulu or web-native content on video streaming platforms like YouTube. According to these infographics from ComScore, live viewership has been in a steady decline for the past …

Little-Known Viewster Scores Big With Free Movies and TV Shows

Zurich-based online video startup Viewster managed to break into comScore’s list of the Top 50 U.S. video properties for the first time in February, attracting more unique viewers than Sony’s Crackle and the video sites of both ABC and Fox. Viewster attracted 8.3 million unique U.S.-based viewers, who viewed close to 200 million videos on the site. …

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