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Telaria launches ‘first complete’ video advertising platform for OTT

Online video platform, Telaria has launched the “first complete video ad management platform” for video and connected TV/OTT. Formerly known as Tremor Video, Telaria is building on ad serving and analytics to its existing video collection. Craig Berlingo, Product Head, Telaria quoted, “The platform handles auction or fixed rate and allows program makers, such as …

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4 out of 5 connected homes in LATAM access OTT video

A recent report from Business Bureau has revealed that 77% of connected households in Latin America regularly use (Over the Top) OTT platforms. The report titled New Media Essentials in its fourth edition revealed that around 50% view on a notebook, around 33% use a smartphone, 31% use a smart TV, and 21% use a …

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Connected TV Viewers ok with advertising

According to a new study, viewers of connected TVs accept advertising and this is measured by viewer response to commercials. According to Telaria, nearly 60% of respondents think of viewing streamed content on a connected set as “watching TV” Some other findings include: 30% of the respondents watched on the smartphone and considered it as …

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OTT Viewing Climbs, Pay TV Usage Drops

According to the Pivotal Research Group, the total traditional TV usage was down 4.2% on a day basis among users aged 18-49, with English-language broadcast networks losing 10.3%. The report also found out that the usage of connected TVs is on rise, along with OTT platform services. Connected TV usage soared 60% to account for …

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Connected TVs are now in 74% of US broadband homes

According to a recent report by The Diffusion Group (TDG), the penetration of Internet connected TVs has increased about 50 percent since 2013, to 74 percent at the end of 2016 from 50 percent in 2013 among US broadband households. The penetration of connected TVs grew by 22 percent between 2013 and 2014, and another 15 percent between 2014 …

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238 Million Streaming Media Devices to Connect Homes by 2019

According to a recent research by NPD, by the end of 2019 more than 238 million streaming devices will be connected to the internet and will be delivered to home TVs. The research states there to be a healthy 59% growth from 2015 to 2019. Connected TVs to show 45% of the growth over the coming four years …

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Connected TV Usage Grows by 50% in the Past Year, Smartphone Usage Decreases

While streaming OTT content, consumers prefer bigger screen around, especially for binge-watching. The connected TV adoption is smaller but is growing quickly. According to a recent study, the average number of connected TV in homes has increased by 50% from Q1 2015 to Q1 2016. During the same period, smartphone usage for video streaming services has …

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4K OTT to Attract 189 Million Unique Users Globally by 2021

According to a new research by Juniper Research, 4K OTT video streaming services will attract 189 Million unique users by 2021 globally up from just 2.3 million this year. The research expects 4K OTT content to be viewed by every 1 in 10 US residents in 2021, compared to just 1 in 500 this year. The …

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NTV Plus launches OTT Service through connected TV box

Russian pay TV service provider NTV Plus is set to launch an internet-connected hybrid set top box that will offer interactive TV services including  catch-up TV, pause live TV and video on demand platform. The new service will allow subscribers to browse channels and order movies. According to NTV Plus, sales will kick off in November …

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Connected devices are powering OTT Subscriptions: Report

A recent study has found out that OTT VOD services are far ahead of traditional TV and broadcasters when it comes to using connected devices. The report states that more than 25% OTT video service subscriptions were purchased through connected device apps including connected TVs, streaming media players and game consoles. Hulu itself has 37% of …

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