Piksel, Strategy Analytics launch consumer insights service 10 April 2015

Piksel and research firm Strategy Analytics have launched the Consumer Insights service to offer a window into customer preferences. “It is becoming increasingly apparent that today’s subscribers are not prepared to pay for content that they don’t want,” said Arleen Macaraeg-Denque, vice president of the consumer insights practice at Strategy Analytics. “Piksel’s Consumer Insights service helps …