Consumer Trends - Latest updates on Consumer Trends
OTT ‘2017 – A look back
The year 2017 has been witness to key trends and major industry movements for the Over-the-Top (OTT) industry. Globally, we have seen staggering numbers in terms of industry growth and forecast. We saw growth of cord-cutting, live streaming and the advent of new trends such as public binging, original content production, platform hybridization, etc. According …
Indonesia probable amongst nations preferring Streaming over TV
The study, titled “10 Hot Consumer Trends 2015”, surveyed thousands of Internet users in 23 countries and found that 75 percent favored streaming rather than watching broadcast TV, a significant increase from 61 percent in 2011. Thomas Jul, the newly installed president director of PT Ericsson Indonesia, said that although the survey did not include Indonesia, …
