The growing popularity of OTT services has given rise to a lot of competition in the digital market which has only bettered the core output called online streaming. While the Netflixes, Hulus, Prime Videos are winning big and flaunting enviable subscribers in their quarterly reports, often smaller players lag behind despite a good content library …
Blockchain has taken the business world by storm. People are talking about cryptocurrencies more than ever and bitcoin is just the tip of the iceberg. According to reports, approximately $1.3 billion has been invested as of now in 2018 only with venture-backed blockchain and cryptocurrency startups are mushrooming across silicon valley. While the banking industry …
The rise of OTT players, development of various online video streaming platforms, faster connectivity, and rapidly changing consumer preferences are driving exponential growth for the broadcasting industry. Given the changing media consumption patterns, it goes without saying that capturing and engaging the audience matters the most, and OTT providers are leaving no stone unturned for …
After launching a competition to Apple Music last spring, Pandora is all set to build a massive podcast catalog called “podcast genome project” that would help podcasters monetize shows more easily. Talking to Variety, Pandora Internet Radio CEO Roger Lynch said that the company is working on a deep integration of podcasts that will allow …
The FreeWheel Report says monetization via #ott devices zoomed 236% in the fourth quarter, while smartphones went up 70%. For the year, those increases were 257% and 109% respectively. For the year, FreeWheel says, video views were up 27% and ad views were up 30%. “While consistent growth of digital video monetization is impressive in …
OTT Video in Emerging Markets: Monetization Strategies and 5-Year Revenue Opportunity 2015 industry research report that says cumulative paid OTT revenue from SVoD and TVoD services is projected to be as much asUS$18.8bn for the 2015-2019 period, over 80% of which will come from the emerging markets in Asia Pacific and Latin America. The report titled OTT …
