The streaming war is on with the A-listers leaving no stone unturned to capitalize on the newly found interest of consumers to stream quality content on connected devices. The challenge has been however more or less the same. Enterprise-quality low-latency streaming, bandwidth management, cross-platform streaming, effective content monetization, subscriber engagement, customer retention, content bundling are …
Amazon’s Self-Publishing programme – “Prime Video Direct” is all set to go with a new royalty-based payment structure in the US, effective from April 1. With this initiative, Amazon is striving to reward the content according to its quality & performance. Considering the customer engagement score, the new payment scheme will reward the highest performing …
Blockchain has taken the business world by storm. People are talking about cryptocurrencies more than ever and bitcoin is just the tip of the iceberg. According to reports, approximately $1.3 billion has been invested as of now in 2018 only with venture-backed blockchain and cryptocurrency startups are mushrooming across silicon valley. While the banking industry …
The rise of OTT players, development of various online video streaming platforms, faster connectivity, and rapidly changing consumer preferences are driving exponential growth for the broadcasting industry. Given the changing media consumption patterns, it goes without saying that capturing and engaging the audience matters the most, and OTT providers are leaving no stone unturned for …
After launching a competition to Apple Music last spring, Pandora is all set to build a massive podcast catalog called “podcast genome project” that would help podcasters monetize shows more easily. Talking to Variety, Pandora Internet Radio CEO Roger Lynch said that the company is working on a deep integration of podcasts that will allow …
The FreeWheel Report says monetization via #ott devices zoomed 236% in the fourth quarter, while smartphones went up 70%. For the year, those increases were 257% and 109% respectively. For the year, FreeWheel says, video views were up 27% and ad views were up 30%. “While consistent growth of digital video monetization is impressive in …
OTT Video in Emerging Markets: Monetization Strategies and 5-Year Revenue Opportunity 2015 industry research report that says cumulative paid OTT revenue from SVoD and TVoD services is projected to be as much asUS$18.8bn for the 2015-2019 period, over 80% of which will come from the emerging markets in Asia Pacific and Latin America. The report titled OTT …
