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Broadcasting in 2018: Market, Monetization, and More

The rise of OTT players, development of various online video streaming platforms, faster connectivity, and rapidly changing consumer preferences are driving exponential growth for the broadcasting industry. Given the changing media consumption patterns, it goes without saying that capturing and engaging the audience matters the most, and OTT providers are leaving no stone unturned for …

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U.S. Viewers Favoring OTT Over Cable & Satellite TV, finds Zogby Analytics

  The use of alternative viewing platforms by U.S. consumers is poised to eclipse cable and satellite TV, with nearly half of consumers already using video on demand streaming services such as Netflix, Apple TV, Amazon Prime and Hulu. The Zogby Analytics survey, commissioned by CALinnovates, found that “cord cutter” platform adoption is already widespread, and …

Content not the king in Apple TV age, says Mark Mahaney of RBC

The Internet created transparency in retail, advertising and travel pricing, driving down prices in all of those sectors—and now it is poised to do the same for cable television, RBC’s lead Internet analyst said Tuesday. His comments came after the news of Apple TV service launch was out. The development builds on the cord-cutter movement, …

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