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Connected TV (CTV) Advertising: All You Need To Know 31 January 2023
Connected TV (CTV) advertising refers to the practice of delivering video ads to viewers on internet-connected televisions (TVs), rather than traditional broadcast or cable television. This can include streaming devices such as Roku, Amazon Fire TV, and Apple TV, … Continue reading
The Rise of CTV in APAC 30 September 2021
Ad spending in CTV is rapidly growing, and much of this movement is coming from the APAC region. Let’s take a closer look at why this sudden surge in CTV use in the APAC region and the conditions driving … Continue reading
The New Surge in Streaming on Connected TV Screens 29 July 2021
Recent times have witnessed massive behavioral shifts in consuming content patterns and we can clearly say that we have entered into a third wave of TV viewership. From cable TV watching, mobile video streaming to connected TV streaming, consumers … Continue reading
Six OTT Trends from 2020 that will continue to rule in 2021 05 January 2021
COVID-19 and the OTT surge – Enough has been written and told already. The OTT industry is undoubtedly benefiting from the ongoing pandemic, but some trends magnified during the year and are set to control the OTT movement in 2021. … Continue reading
